Honda Hybrid electric
Toyota and Honda have already said they've halved the incremental cost of electric hybrids and see cost parity in the future (even without incentives) [17].Honda Motor Company Ltd. announced that it has three hybrid vehicles in the works, including a new small hybrid scheduled for introduction in early 2009. Since Honda discontinued its two-seat Insight hybrid in 2006, the company has been known to be planning a new dedicated hybrid vehicle, the new Honda Insight. According to Honda, the new vehicle will sell for less than the Prius and will be the most affordable hybrid to date and will be offered as a 5-passenger, 5-door hatchback. Honda expects to sell 200,000 of the vehicles each year, with half of those sales in the United States [18] [19]. The launch in the U.S. market is on April 2009 [20].
Honda is also planning to introduce a hybrid version of its Fit [21], as well as another unique small hybrid vehicle based on the CR-Z sports car concept that it introduced at the 2007 Tokyo Motor Show.
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